We Know It’s Not Beer


Over the years, I have developed a deep appreciation for beer. The complex flavors, the variety of styles, and the rich history behind each brew have captivated my taste buds and imagination. But every now and then, I come across a drink that blurs the lines between beer and something entirely different. These unique creations challenge our understanding of what beer can be, pushing the boundaries of flavor and creativity. Today, I want to take a closer look at these unconventional beverages that make us say, “We know it’s not beer, but boy, is it interesting!”

The Rise of Experimental Brews

Craft beer has experienced a renaissance in recent decades, with small and independent breweries leading the charge in innovation and experimentation. In their quest to stand out in a crowded market, brewers have turned to unconventional ingredients, brewing techniques, and flavor combinations. The result? A whole new world of beverages that defy categorization.

Take for example the phenomenon of sour beers. These brews intentionally introduce sourness through the addition of wild yeasts or bacteria. While traditional beer enthusiasts may have initially frowned upon these unconventional flavors, sour beers have gained a devoted following. They offer a tangy, refreshing experience that is delightfully different from the usual malty notes of a classic beer.

Hybrid Beverages: A Category of Their Own

But it’s not just sour beers that challenge our preconceived notions. Brewers are also experimenting with blending beer with other beverages, creating unique hybrids. One such example is the beer cocktail, a combination of beer and spirits or other mixers. These concoctions can be as simple as adding a shot of whiskey to a pint of stout or as complex as crafting a carefully balanced cocktail using beer as a base.

The beer cocktail trend has gained traction in recent years, with bars and breweries offering their own creative interpretations. From the refreshing Shandy, a mix of beer and lemonade, to the bold and boozy Michelada, made with beer, tomato juice, and spices, these drinks offer a whole new world of flavors to explore.

Pushing the Boundaries

Some brewers are taking experimentation to the next level by incorporating unusual ingredients into their brews. From bacon-infused beers to brews made with exotic spices and fruits, these boundary-pushing creations challenge our taste buds and ignite our curiosity. While not all experiments are successful, the willingness to take risks and explore new flavors is what fuels innovation in the beer world.

It’s important to note that not everyone embraces these unconventional brews. Traditionalists argue that beer should adhere to strict guidelines and adhere to centuries-old traditions. However, I believe that the beauty of craft beer lies in its ability to evolve and surprise. These “not quite beer” creations add a new dimension to the ever-expanding craft beer landscape, encouraging us to question the status quo and explore new horizons.


While some may dismiss these unconventional beverages as not being true beer, I see them as a testament to the boundless creativity and passion of brewers. These experimental brews push the boundaries of what we thought beer could be, offering a diverse and exciting array of flavors for us to enjoy. So the next time you come across a drink that makes you say, “We know it’s not beer,” embrace the opportunity to explore something new and expand your beer-loving horizons.